Structural Dashboard
Complete overview of your ad system's structural health. Enter your numbers and click Run Engine.
Enter your numbers above
Fill in AOV, CVR, COGS and CPC — then click "Run Engine" to see your full structural analysis.
Scenario Matrix
9 stress scenarios — profit per click across 3 CPC increases × 3 CVR drops. Numbers show actual profit, not just labels.
| CPC +10% | CPC +20% | CPC +30% | |
|---|---|---|---|
| CVR −10% | — |
— |
— |
| CVR −20% | — |
— |
— |
| CVR −30% | — |
— |
— |
Safe — Profitable
Volatile — Thin margin
Loss — System collapses
Collapse Probability
What percentage of realistic market scenarios cause your system to collapse?
Collapsing Scenarios
—
Out of 9 total
Collapse Probability
—
—
Break-Even CPC
—
Max safe CPC
Collapse Risk Meter
Profit Collapse Curve
Risk Surface Heatmap
Structural behavior across a wide range of CPC increases (x-axis) and CVR drops (y-axis). Green = profitable, amber = volatile, red = collapse.
CVR Drop →
CPC Increase →
Profitable
Volatile (thin margin)
Collapse (loss)
Scale Ceiling Engine
The maximum CPC your structure can absorb before the system collapses. This is your hard scaling limit.
Current CPC
—
What you're paying now
Max Sustainable CPC
—
Your structural ceiling
Scaling Headroom
—
Room to scale safely
CPC Headroom Meter
Sensitivity Map
Which variable causes the most structural damage when it shifts by 10%? Ranked by impact on profit per click.
Graphs
4 structural charts. Click any to expand into full view.
Profit Collapse Curve
Break-Even Boundary
Fragility Curve
Cost Breakdown
Structural Analysis
Full diagnosis of your traffic structure with prioritised action plan.
Structural Fragility Score
Action Plan